What made us
Exceptional was always in the mix
Our close childhood friendship was born in LA and rekindled over a shared vision for leading lives centered in wellbeing.
More and more we found a similar passion in the people around us, with an unmistakable, increasing desire for health-conscious alcoholic beverages that are ready to sip, and slip seamlessly into a more mindful lifestyle.
That’s when our purpose really came into focus.
Of course, there are ready-to-drink alcoholic beverages in abundance, but most of them fell short of the premium ingredients and conscientious approach we craved.
We’ve never been ones to compromise on quality and catering to a discerning audience who desires a balance of convenience, premium taste and quality came naturally to us.
A journey of discovery, extensive research and exploration unearthed a wealth of natural ingredients known for their wellness benefits. We became — and continue to be — fascinated by the transformative effects of these alluring botanicals, spices, and superfoods, which enhance the overall drinking experience while imbuing it with a sense of balance and vitality.
We firmly believe that these ingredients elevate the canned cocktail market and create a new standard of indulgence that aligns with the modern consumer's desire for healthier options.
What we made
Women-Made
Social conventions expect us to adhere to the norms. But that’s not our style. Uncompromising quality begins with a mindset, doesn’t it? Proudly women-founded and run, we choose to partner with creators and brands that break away from the conventional and value indulgence with intentionality.
Even the tequila that makes the base of all our mixes is proudly sourced from a leading, award-winning tequila distillery that’s women-owned and operated. Seeing their quality, commitment and tasting the difference, we knew we’d met our match.
Women-Mixed
We relied on the expertise of women with taste all along the journey. From the tequila distillery at the core of our concoctions to the award-winning mixologist who helped us craft our cocktails, to the close friends who thoughtfully sipped, critiqued, and supported us in our own kitchens.
Women-Run
Founded by women with a long-standing bond, we don’t stop there. We’re a fairly social bunch and we continue to seek out opportunities to raise a glass (or can, rather) with like-minded women who promote well-being and are driven by elevated taste. From our content and promotions to future partnerships.
Mixed for the curious by those who know
The inspiration for Affaire stemmed from brainstorming ten cocktail recipes, refined, elevated, and honed down to the four best tequila cocktails by an acclaimed mixologist.
With our concepts in hand, an advisor assisted in sourcing ingredients to ensure each canned cocktail would have the same mindfully indulgent premium cocktail experience that inspired us from the beginning.
Like any cocktail enthusiast knows, every ingredient has a nuanced impact — and finalizing the recipes meant thorough testing, working with our advisor in our own kitchens, tasting ingredients from suppliers around the world to pinpoint the best fit for quality, and above all, taste.
